Basu, Kunal is a Reader in Marketing at the Saïd Business School and Templeton College, Oxford University. Prior to Oxford, he was a tenured Associate Professor at McGill University and Director of the Powercorp Centre for International Management Studies in Montreal, Canada. His current research focuses on the interface between strategic marketing and corporate social responsibility. Dr. Basu has published extensively in areas of branding strategy, brand loyalty, international marketing, consumer behavior and advertising.
CoachingOurselves is peer-coaching for leadership development and organizational change. Peer-coaching results in thoughtful leadership and stronger organizations, all of which contribute to a balanced society. CoachingOurselves is a derivative of the Masters of Management programs developed by Henry Mintzberg. Schein, Kotler, Ulrich, Hill, Goldsmith, Jennings and others contribute to the CoachingOurselves project.