If you are to lead a successful cultural change initiative, then you require a basic understanding of change dynamics, including the nature of resistance to change. Without this knowledge, most change projects are doomed from the start. In this topic, you have the opportunity to use a “force-field analysis” to clarify the forces presently maintaining the status quo in your organization. You will understand how you can best decrease these forces and strengthen those that are already working toward the changes you want to achieve. The objectives for this module are to:
- Specify a cultural change goal.
- Understand what forces are already working towards this change and which are restraining it.
- Decide the next action steps to start the change process.