Kotler, Philip is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University in Evanston, Illinois. Professor Kotler has consulted for companies worldwide, including IBM, Michelin, and Bank of America, in the areas of international marketing and marketing strategy and planning. Professor Kotler is the author of Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools. He has authored 60 books and over 150 articles.
Topics Authored
Developing Brand Leadership for Every Manager
This session takes branding out of the marketing department and puts it into your hands. A brand is more than just a product; it also represents the values and promises made to your customers. Does the brand experience you personally provide live up to your organization’s brand promise?
This topic presents a holistic approach to branding in which all activities of the organization are aligned, interdependent, and integrated.
The objectives of this session are to:
Appreciate the concept of brand.
Be exposed to a holistic theory of branding.
Realize how you as an individual impact your organization’s brand.
