Jean-Claude Larréché

Larréché, Jean-Claude is Professor of Marketing at INSEAD, Fontainebleau, France where he holds the Alfred H. Heineken Chair. His academic work concentrates on marketing excellence, customer focus, and innovation. He is a renowned consultant with leading global companies and the Founding Chairman of StratX, a strategic development consultancy with offices in Boston, Paris and Tokyo. J.C. is the author and co-author of many articles and books, including Markstrat, the leading strategic marketing simulation used by more than one million executives worldwide.